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Guest Checkout for Your Online Store

Guest Checkout for Your Online Store

E-commerce
Sayoni Sinha
Sayoni Sinha

June 22, 2022

While operating an e-commerce store, you constantly need to find ways to encourage customers to purchase your products or services. One way to ensure a seamless customer experience is to make the checkout process as simple as possible. To make your checkout process seamless, should you go for a guest login or an account sign-up on your website? You have your answer if you find your new shoppers abandoning their cart in favour of a different store.

The truth is no one wants to create yet another account unless there’s a clear benefit. In fact, 86% of shoppers are bothered by the need to create new accounts on websites, especially those who find it time-consuming typing on the smaller keyboards of their mobile devices. This is where guest checkouts come in handy, as it does not require customers to create accounts to complete a purchase.

After free shipping, shoppers rank guest checkout as the second most critical factor to increase sales and conversions. Source: Baymard Institute & NRF
Read: 10 Ways to Improve Your Conversions

What Is a Guest Checkout?

Guest checkouts allow customers to shop on your site without creating an account. It speeds up the checkout process because they don’t have to fill out any information except the payment and shipping info.

The checkout process takes two steps: first, your customer clicks on an item and adds it to a cart; second, they click on checkout and provide shipping details, billing information, and choose a payment method. That’s it!

Guest checkouts are faster and results in lesser abandoned carts

Guest Checkouts with Blaze

Guest checkout can be an impactful feature to maximise conversions and supercharge sales. It doesn’t matter what kind of e-commerce business you run. The key takeaway is this: the faster your customers finalise a purchase, the better it is for them and you. 

With Blaze, we commit to supercharge conversions at the checkout by improving user experience and building stronger intent and trust during the purchase. Now customers can opt for a faster checkout experience without creating an account. 

Our research also discovered a 12% drop-off on the OTP entry page itself. Therefore, to increase the conversion on your store, we’ve now moved OTP validation only for the COD orders via Blaze checkout. This means that there will be a seamless checkout for a customer completing a transaction via the UPI payment option. You don’t need to share your mobile number for shopping anymore.

For first-time customers in your store, completing payment via Blaze will be faster with UPI as a mode of payment. If they opt for a COD option, an OTP verification code will be sent to their registered mobile for placing the order, in order to validate customers’ phone-numbers for all COD orders.

Why You Should Have Guest Checkouts:

1. Faster checkouts 

One of the biggest attractions of the guest checkout process is that it is time-efficient. Making an account may seem like an extra task during the checkout process and can present just enough friction for a buyer to log off.

2. Fewer Abandoned Carts

Guest shopping reduces friction for consumers and can significantly reduce cart abandonment rates. Research shows that account creation is the second highest reason people abandon carts. According to survey results, 23% of respondents abandoned their carts because they didn’t want to create an account. 

3. Converts Impulsive Buyers

According to research, eight out of 10 shoppers admit that they have purchased on impulse. Impulse shoppers generally don’t want to spend much time registering on every online store. So, they are more likely to buy from your store when you make the registration process as effortless as possible.

4. More consumer-friendly

People find guest accounts easier to operate, as shoppers aren’t forced into making purchases immediately—they can take time to think about what they want.

5. No personal data shared

Many consumers still have reservations about trusting retailers with their sensitive information. Statistics show that 1 in 4 shoppers use guest checkout options to avoid trusting companies with their info. If a shopper doesn’t have to create an account, they may be more likely to convert. 

Read: The Perfect Checkout Experience

Summing Up

The checkout experience should be simple and painless. Not only does it get new customers excited about your brand, but it also gives existing customers an easier way to return to your store.

Wouldn’t it be great if your customers completed the checkout process without logging in? Well, Blaze makes that possible!  Know more

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